The Rebirth of Fashion

It’s time we start treating our planet as if we’re planning to stay. To protect our natural resources, we need to design out waste to keep products and materials in use. The Reborn™ range is doing exactly that.

Every piece of clothing in the Reborn™ range is made of recycled and reused materials. Each component is carefully extracted and redesigned to be reborn in a circular system.

Sustainable innovation protects our resources
Why is circularity important? In addition to preserving our natural resources by reducing raw material production and energy use, we prevent negative environmental effects by taking care of residual materials and waste. Regenerated (recycled) fiber and yarn production help reduce the use of garbage incineration and landfill waste disposal.

How does textile recycling work?
The process of transforming textile fibers into recycled materials starts with collecting textile waste and surplus from the textile industry and garment production. The collected textile scraps are separated according to content, type and color before going through the careful process of being transformed into recycled fiber. Polyester and acrylic are mixed into the completed recycled fiber blend before the production of yarn. Since the raw material has already been coordinated by color, there is no need for dyeing the product. The recycled yarns, which come in a wide range of colors, can then be used to produce various sorts of high quality textile fabric.

Discover the Reborn™ features
Tees & Sweats:

• Certificate: GRS / Vegan PETA

• Composition: 50% recycled organic cotton / 50% post-consumer recycled polyester

• Color: No use of water since the colors come from recycled material


• Certificate: GRS / Vegan PETA

• Composition: 100% recycled organic cotton

• 95% saving of water

• 90% saving of chemicals

• 40% saving of energy

Transparency is your guarantee
To achieve complete transparency and traceability, the recycling process is certified by the Global Recycle Standard (GRS). The yarn quality is also audited with the Oeko-Tex Standard 100 throughout the production line, making sure it is free from harmful substances and that it is completely safe in human ecological terms.

Since the recycling process does not require dyeing, it reduces water consumption and pollution. To give you some insight, conventional cotton production requires 11 thousand liters of water to obtain 1 kg of cotton
and 130 liters are needed to dye 1 kg of yarn. Through recycling, 237 million liters of water is saved – daily.